This podcast explores the evolution of radio in the face of new uses, the transformation of audiences, and the challenges of training announcers. Through inspiring stories, it highlights how today's talents adapt, innovate, and build their legitimacy in a changing audio landscape.
Around this discussion:
Aurore Kennis, trained at Skol and now an animator on Tropiques FM,
Marcus Dupont Besnard, who has gone from volunteering for associations to France Culture and social media,
Frédérik Gau, a digital native with an eye on the evolution of radio practices.
A cross-exchange on the paths, training, content creation, and the future of the radio profession.
How can formats, tones, and on-air personalities be renewed without losing the connection with audiences?
This conference explores editorial boldness as a lever for audience growth.
Through emblematic examples of innovative formats, schedule experimentation, and new styles of radio storytelling, it shows how creativity, differentiation, and proximity can refresh station images, attract new audiences, and strengthen the loyalty of existing ones.
This workshop offers a practical insight into the economic realities of radio in Africa: revenue models, public and private funding, partnerships, digitalization, and sustainability challenges.
Building on the conference held at the Salon de la Radio in 2020, it aims to share real-world experiences, identify actionable pathways, and open a discussion on the levers for sustainable development for African radio stations, at the crossroads of innovation, entrepreneurship, and editorial independence.