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VERSION:2.0
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BEGIN:VEVENT
X-WR-TIMEZONE:Europe/Paris
DTSTART:20191203T114500
DTEND:20191203T121500
SUMMARY:[Keynote + Pitches] New sources of revenue for local radios
LOCATION:Salle de conférence
DESCRIPTION:- Trends and overview of local commercial innovations, new sources of revenue for commercial, associative or digital radios presented by Michel Colin (Mediatic Conseils) : <br/>How to sell publications, games and videos on Facebook and Instagram? An example of a commercial cross-media operation Radio + Social + Event + Push Sms. How to market your listeners data ? How to generate revenue with podcast replays, native, branded or internal communication podcasts? How to sell more annual contracts? The contextualization of radio spots<br/>
- Decryption of successful regional commercial innovations :<br/>
. Mathieu Desrez TF1 Publicité: presentation of the new digital audio offer of the Indé Radio<br/>
. François-Xavier Delacoux - RTS FM: An all-in-one solution for game management<br/>
. Jacques Iribarren - Group 100%: the commercialization of local streams in digital audio
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