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Paris Radio Show 2024
06,07 FEBRUARY 2024
La Bellevilloise

Tuesday 6 February 2024

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5:15PM - 5:45PM

What strategies for native podcasting on radio?

CLUB TDF - Conf Awards

For radio professionals, the native podcast broadcast on the radio is a bit like the marriage of carp and rabbit. It must be remembered that the podcast claims more freedom in its length, style, editorial. And sometimes we're a long way from the standards of radio. Nevertheless, the native podcast can prove to be a formidable tool to carry the colors of a brand, engage a new audience, extend a broadcast content. This debate, moderated by Xavier Eutrope of the INA Media Review, will shed light on the native podcast strategies of radio stations with the participation of Ghislain Thomas (Groupe M6), Léa Lebec (RCF) and Frédéric Gérand (RTBF).

CLUB TDF - Conf Awards

Speakers

Ghislain Thomas

*Ghislain Thomas

Groupe M6
Dir Strat Digitale RTL/RTL2/FUN radio & Antenne RTL
France

Lea Lebec

*Lea Lebec

RCF
Chief Digital Officer
France

Frédéric Gerand

*Frédéric Gerand

RTBF
Head of Audio
Belgique

Xavier Eutrope

*Xavier Eutrope

INA
Editor La Revue des Médias
France

Moderator