Paris Radio Show 2024 06,07 FEBRUARY 2024
La Bellevilloise
Tuesday 6 February 2024
5:15PM - 5:45PM
What strategies for native podcasting on radio?
CLUB TDF - Conf Awards
For radio professionals, the native podcast broadcast on the radio is a bit like the marriage of carp and rabbit. It must be remembered that the podcast claims more freedom in its
length, style, editorial. And sometimes we're a long way from the standards of radio.
Nevertheless, the native podcast can prove to be a formidable tool to carry the colors of a brand, engage a new audience, extend a broadcast content.
This debate, moderated by Xavier Eutrope of the INA Media Review, will shed light on the native podcast strategies of radio stations with the participation of Ghislain Thomas (Groupe M6), Léa Lebec (RCF) and Frédéric Gérand (RTBF).