Paris Radio Show 2024
06,07 FEBRUARY 2024
La Bellevilloise
Tuesday 6 February 2024
5:00PM - 5:15PM
[Keynote] Radio-Podcast, virtuous liaisons. Sharing RTBF's experience
CLUB TDF - Conf Awards
RTBF’s mission and ambition is to reach and interest all Belgians, every day and every week!
Its audio strategy, part of a transmedia group strategy, is based on 3 principles:
Do not abandon radio to the detriment of podcasts
Don’t contrast radio and native podcasts, but combine them so that they are mutually reinforcing
if content is king, distrubution is queen
Experience sharing with Frédéric Gérand, Head of Audio at RTBF, the Belgian Public Service media group.
Do not abandon radio to the detriment of podcasts
Don’t contrast radio and native podcasts, but combine them so that they are mutually reinforcing
if content is king, distrubution is queen
Experience sharing with Frédéric Gérand, Head of Audio at RTBF, the Belgian Public Service media group.
CLUB TDF - Conf Awards
Speakers
