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Pop-Up - Paris Radio Show 2022
02,03 JUNE 2022
La Seine Musicale

Thursday 2 June 2022

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11:30AM - 12:30AM

Radio - Identifying your audience: the crucial role of data

Salle ACPM (Radio)

Knowing your audience well is essential to meet your expectations and consolidate your market share. In addition to questionnaires and expert perceptions, digital technology can provide a wealth of information about the audience and the listening context, in real time. Between technological solutions, respect for privacy and the clots of third-party platforms, how do radios capture, manage and exploit this consumer data? What are the results and prospects of a successful activation of these First Party data?

Video

Salle ACPM (Radio)

Speakers

Yohann Burgan

*Yohann Burgan

RCF
Information Systems Director
France

Bruno Dubois

*Bruno Dubois

Sud Radio
Antenna Director
France

Jean-maxence Granier

*Jean-maxence Granier

Think Out
Director & Founder
France

Sanjay D'humières

*Sanjay D'humières

RTCX
CEO & co-Founder
France

Moderator

Hélène Rezé

*Hélène Rezé

France Médias Monde
Deputy Director of Studies
France