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RadioTour Bruxelles 2024
20 JUNE 2024
Novotel Brussels Airport

Thursday 20 June 2024

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11:40:AM - 12:10:AM

[Round Table] AI and data: revolutionizing audio creativity and radio monetization

Salle de conférence

Can radio gain muscle and audience thanks to Artificial Intelligence? Artificial voices, personalization, time savings, contextual targeting, interactivity, increased creativity, efficiency. . . AI can quickly establish itself as radio’s best friend. To AI, it is also necessary to add data, which offers exceptional opportunities to better target its advertising campaigns. Following an overview of international practices observed by EGTA with Thierry Mars, Vincent Binon (Régie Média Belge) will join the discussion.

Salle de conférence

Speakers

Thierry Mars

*Thierry Mars

Egta - International trade body of multiplatform TV and audio businesses
Director Medias Radio
Belgique

Vincent Binon

*Vincent Binon

RMB
Project Development Manager
Belgique

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