After his keynote entitled "The future is us", Pierre Bellanger will answer questions on the theme "Broadcast versus Big Tech", exploring the crucial issues of the future of media in the face of digital giants. How can radios preserve their uniqueness and business model in a landscape dominated by digital platforms?
This session will explore the major challenges facing the radio ecosystem in the face of digital platforms. Discussions will focus on the influence of Big Tech on the radio-audience relationship, particularly through data management, the economic viability of radios in the face of revenue sharing, and their place in an ecosystem dominated by algorithms. Perspectives for balanced collaboration between radios and platforms will also be discussed, as well as strategies to preserve user experience and editorial know-how in the face of digitalization and closed ecosystems.
An essential session to understand the challenges of a changing sector and to consider its future.