- Trends and overview of local commercial innovations, new sources of revenue for commercial, associative or digital radios presented by Michel Colin (Mediatic Conseils) :
How to sell publications, games and videos on Facebook and Instagram? An example of a commercial cross-media operation Radio + Social + Event + Push Sms. How to market your listeners data ? How to generate revenue with podcast replays, native, branded or internal communication podcasts? How to sell more annual contracts? The contextualization of radio spots
- Decryption of successful regional commercial innovations :
. Mathieu Desrez TF1 Publicité: presentation of the new digital audio offer of the Indé Radio
. François-Xavier Delacoux - RTS FM: An all-in-one solution for game management
. Jacques Iribarren - Group 100%: the commercialization of local streams in digital audio