Radio and advertising attention: The keys to maximize Impact
During this session, Marie Renoir-Couteau, President of Lagardère Publicité News and member of the Advertising Committee of the Radio Alliance. will present the current actions and the main challenges of radio to 2025. A particular focus will be on the results of the latest study conducted with the Impact Mémoire Institute on the measurement of advertising attention in radio and audio.
Find out how emotion and mental imagery enhance the effectiveness of campaigns, and why radio, with its proximity and hosts, remains an essential medium for capturing and engaging listeners.