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European Radio and Digital Audio Show 2020
23,24,25 JANUARY 2020
Paris - Grande Halle de la Villette

Friday 24 January 2020

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2:00PM - 2:30PM

[Study] Prisma-Ifop / Native Podcasting: a new narration mode appreciated by its users

Auditorium BLEU

With a growing number of users and regular usage, the native podcast is meeting its audience. However, there are still many obstacles to getting as many people as possible to adopt this new form of storytelling: interfaces, availability and richness of content. . . the offer is being structured to offer a better experience to audiences. 2020, the year of acceleration? What are the barriers and expectations to move from a niche format to widespread use?

Auditorium BLEU

Speakers

Delphine Le Loarer

*Delphine Le Loarer

Prisma Media
Insight Marketing Manager - Audio Expert
France

Isabelle Trévilly

*Isabelle Trévilly

IFOP
Media and Digital Area Director
France

François Quairel

*François Quairel

Paris Radio Show
In charge of the editorial committee and moderator
France

Moderator