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European Radio and Digital Audio Show 2020
23,24,25 JANUARY 2020
Paris - Grande Halle de la Villette

Friday 24 January 2020

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11:15AM - 11:45AM

[Ad Morning] Local: how can radio attract advertisers in 2020?

Auditorium ROUGE

Local advertisers are solicited by more and more communication solutions and are investing more and more in digital, especially on social networks. In this context, how can radio advertising agencies continue to attract local advertisers? How to avoid losing customers? How to win new radio customers in 2020? How can we develop cross-media offers without it being to the detriment of radio revenues? What commercial strategies will enable the consolidation and development of local turnover in 2020?

Video

Auditorium ROUGE

Speakers

Michel Colin

*Michel Colin

Médiatic Conseils
Consultant
France

Moderator

Malik Duroy

*Malik Duroy

Force 1 Publicité
Market Development Director
France

Cedric Nguyen

*Cedric Nguyen

CI média
Sales Director
France