Paris Audio • Radio • Podcast Show 2025 28,29 JANUARY 2025
La Bellevilloise
Tuesday 28 January 2025
3:PM - 3:PM
[Experience] Havas, IA & Geoloc
XP Lounge (RDC)
AI and Geolocation: New Tools for a Successful Local Media Strategy Discover how radio, at the heart of local media strategies, leverages geographic segments to maximize its offline and online impact. With the emergence of AI, explore how these technologies are transforming radio advertising, from message personalization to campaign optimization.
Organized by Jean-Pierre Mullie (Director of Havas Media) and Vincent Polenne (Director of Client Havas Media Network), this conference will bring together experts and radio executives to share their visions and experiences.