For this fourth day, Radio&Podcast Week will once again take the lead in the regions to highlight local and hyper-local news actors. An area often run by associative radio stations and by several podcasters who carry out daily field work. We’ll see if the audience in general, and the digital audience in particular, are making their way....
The second lecture of Thursday’s day will focus on the “promising” market of the local podcast. This proximity podcast is made by locals for locals. A sector still relatively unexplored but very promising especially for advertisers who seem very interested in promoting their image thanks to this new format!