Number of radios, frequencies used, distribution by category. . . The CTA of Marseille is responsible for this area of Provence-Alpes Côte d'Auzur which extends over 8 departments. Nearly 150 operators broadcast their FM and DAB+ programmes every day on a fleet of nearly 600 frequencies. This keynote is an opportunity to highlight the specificities of this territory, to take stock of current and future calls. . .
A partner of RadioTour, Médiamétrie will deliver an exclusive study of the radio audience. From Avignon to Nice, from Gap to Toulon to Marseille, radio from the south-east remained a powerful medium. Guy Detrousselle, Director of the Local Department of Media Metrics, will highlight radio figures: the cumulative audience by target, the diversity of the offer, the audience during the day and the listening media used. An exclusive study to find on lalettre.pro.
Heading to the Isle of Beauty. We will stop in the studios of Frequenza Nostra, one of the emblematic stations of Corsica. Ten minutes to discover the behind-the-scenes of this associative radio that broadcasts in the Ajaccienne region. What place does the radio accord to the proximity on its antenna? This question will be the main theme of these exchanges.
Six radio professionals have agreed to participate in this new roundtable. Everyone will be able to express their feelings on today’s and, of course, tomorrow’s radio. It will discuss the consequences of the health crisis and the proximity of local content by confronting each other’s points of view and by sharing strategies to strengthen the link between radio and listeners.