We will look at the radio landscape of the vast Occitan region with a particular focus on the former Languedoc-Roussillon region, which is made up of five departments: Aude, Gard, Hérault, Lozère and Pyrénées-Orientales. An opportunity to dissect, as we like to do, this radio landscape: FM and DAB operators, frequencies, categories and upcoming calls for applications.
To lay the foundations for this day devoted to radio and Digital Audio in and around Montpellier, Médiamétrie, partner of the RadioTour, will unveil an exclusive study on radio audiences in Occitania. Guy Detrousselle, Director of the Local Pole, will unveil, explain and comment on the results of this study: cumulative audience by target, DEA, market share by type of programme, daily audience curve and coverage rates by listening location...
What is the weight of local radio in Occitania? Around numerous public and private sector players in regional radio around Montpellier, this round table will provide an opportunity to take the pulse of proximity: programmes, external operations, specific links with listeners, the promises of DAB+ and new listening media and, inevitably, the consequences of the health crisis which is having an impact on activities.